{"version":"1.0","author_url":"https://blog.hatena.ne.jp/appricot/","provider_url":"https://hatena.blog","url":"https://appricot.hatenadiary.jp/entry/2023/08/27/123427","width":"100%","height":"190","author_name":"appricot","blog_title":"appricot\u2019s diary","image_url":null,"blog_url":"https://appricot.hatenadiary.jp/","provider_name":"Hatena Blog","title":"Challenges And Opportunities In Media Mix Modeling ==> \u8aad\u5f8c\u30e1\u30e2","type":"rich","categories":["\u8ad6\u6587\u30e1\u30e2","Marketing"],"published":"2023-08-27 12:34:27","description":"\u8ad6\u6587 \u3053\u3061\u3089\u306e\u8ad6\u6587\u3092\u8981\u7d04\u30022017\u5e74\u306bGoogle Research\u304c\u51fa\u3057\u305fMMM (Media Mix Modeling)\u306b\u95a2\u3059\u308b\u30b5\u30fc\u30d9\u30a4\u8ad6\u6587\u3002 research.google MMM\uff08Media Mix Modeling or Marketing Mix Modeling\uff09\u3068\u306f \u5e83\u544a\u4e3b\u304c\u5e83\u544a\u6295\u8cc7\u306e\u52b9\u679c\u3092\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306e\u30e2\u30c7\u30eb \u6642\u7cfb\u5217\u306e\u96c6\u8a08\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u3001Sales outcome\u3092\u4e88\u6e2c\u3059\u308b\u30e2\u30c7\u30eb\u3092\u69cb\u7bc9 \u5e83\u544a\u95a2\u9023\u306e\u5909\u6570\u3001\u30de\u30fc\u30b1\u7cfb\u306e\u5909\u6570\u3001\u5929\u6c17\u30fb\u5b63\u7bc0\u8981\u56e0\u30fb\u7af6\u5408\u306e\u72b6\u6cc1\u306a\u3069\u304c\u5165\u529b\u5909\u6570 MMM\u306e\u30e2\u30c7\u30eb\u304b\u3089\u306f\u3001ROAS\uff08Return on advertising spend)\u3084\u3001\u6700\u9069\u5316\u3055\u308c\u305f\u5e83\u544a\u4e88\u7b97\u914d\u5206\u306a\u2026","html":"<iframe src=\"https://hatenablog-parts.com/embed?url=https%3A%2F%2Fappricot.hatenadiary.jp%2Fentry%2F2023%2F08%2F27%2F123427\" title=\"Challenges And Opportunities In Media Mix Modeling ==&gt; \u8aad\u5f8c\u30e1\u30e2 - appricot\u2019s diary\" class=\"embed-card embed-blogcard\" scrolling=\"no\" frameborder=\"0\" style=\"display: block; width: 100%; height: 190px; max-width: 500px; margin: 10px 0px;\"></iframe>"}