{"title":"Nudge: Behavioral Economics and the Power of Influence","type":"rich","height":"190","version":"1.0","html":"<iframe src=\"https://hatenablog-parts.com/embed?url=https%3A%2F%2Fbookey-es.hatenablog.com%2Fentry%2F2024%2F08%2F30%2F145259\" title=\"Nudge: Behavioral Economics and the Power of Influence - Bookey_Es\u2019s blog\" class=\"embed-card embed-blogcard\" scrolling=\"no\" frameborder=\"0\" style=\"display: block; width: 100%; height: 190px; max-width: 500px; margin: 10px 0px;\"></iframe>","url":"https://bookey-es.hatenablog.com/entry/2024/08/30/145259","categories":[],"author_name":"Bookey_Es","blog_title":"Bookey_Es\u2019s blog","provider_name":"Hatena Blog","published":"2024-08-30 14:52:59","image_url":"https://cdn-ak.f.st-hatena.com/images/fotolife/B/Bookey_Es/20240830/20240830145138.png","width":"100%","blog_url":"https://bookey-es.hatenablog.com/","author_url":"https://blog.hatena.ne.jp/Bookey_Es/","provider_url":"https://hatena.blog","description":"In the book Nudge, authors Richard Thaler and Cass Sunstein explore the concept of \"libertarian paternalism,\" a theory which suggests that individuals can be influenced to make better decisions through subtle nudges and changes in their environment. Through real-world examples and research, the authors showcase how small changes in the way choices are presented can have a significant impact on decision-making. Nudge offers practical strategies for policymakers, businesses, and individuals to harness the power of choice architecture and improve outcomes in various areas of life. This insightful and thought-provoking book challenges readers to reconsider the way they make decisions and the role that external influences play in shaping their behavior."}