{"height":"190","blog_title":"Japanese Ultralight Gear Brands","categories":["Gear","UL Brand Exploration","Backpack","Yamatomichi","Japan Outdoor"],"url":"https://gear.daringdaddy.com/entry/ul-brand-exploration-yamatomichi","published":"2026-05-14 00:39:09","provider_url":"https://hatena.blog","width":"100%","description":"More than just backpacks, Yamatomichi is a philosophy. Learn how a Kamakura-based UL gear brand spent 15 years refining their designs through their Hike/Life/Community culture before finally expanding to the UK.","image_url":"https://cdn-ak.f.st-hatena.com/images/fotolife/d/daringdaddy/20260514/20260514002315.jpg","blog_url":"https://gear.daringdaddy.com/","version":"1.0","title":"UL Brand Exploration: Yamatomichi \uff5c The Art of Carrying Less, the Freedom to Walk Further","html":"<iframe src=\"https://hatenablog-parts.com/embed?url=https%3A%2F%2Fgear.daringdaddy.com%2Fentry%2Ful-brand-exploration-yamatomichi\" title=\"UL Brand Exploration: Yamatomichi \uff5c The Art of Carrying Less, the Freedom to Walk Further - Japanese Ultralight Gear Brands\" class=\"embed-card embed-blogcard\" scrolling=\"no\" frameborder=\"0\" style=\"display: block; width: 100%; height: 190px; max-width: 500px; margin: 10px 0px;\"></iframe>","provider_name":"Hatena Blog","author_name":"daringdaddy","author_url":"https://blog.hatena.ne.jp/daringdaddy/","type":"rich"}