{"description":"\u8ad6\u6587\u30e1\u30e2\u3002 Journal of Marketing\u306e2019\u5e74\u8ad6\u6587\u300cImmediate Responses of Online Brand Search and Price Search to TV Ads\u300d\u3092\u8aad\u3093\u3060\u3002 \u6982\u8981 TVCM\u3092\u6253\u3063\u305f\u3068\u304d\u306e\u30d6\u30e9\u30f3\u30c9\u691c\u7d22\u3001\u4fa1\u683c\u691c\u7d22\u3078\u306e\u5404\u8981\u7d20\u306e\u5f71\u97ff\u3092\u8abf\u67fb\u3059\u308b\u5185\u5bb9\u3002 \u4e88\u6e2c\u3068\u3044\u3046\u3088\u308a\u3001\u3069\u3046\u3044\u3046\u5909\u6570\u304c\u3069\u308c\u304f\u3089\u3044\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u3042\u308b\u306e\u304b\uff1f\u3068\u3044\u3046\u65b9\u5411\u3002 TVCM\u306e\u691c\u7d22\u3078\u306e\u5f71\u97ff\u4e88\u6e2c\u3060\u3068Google\u304b\u3089\u51fa\u3066\u308b\u300cTV Impact on Online Searches\u300d\u3068\u304b\u304b\uff1f \u30cd\u30c3\u30c8\u3067\u306e\u52d5\u304d\u3068\u3057\u3066\u3001Google\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u540d\u691c\u7d22\u6570\u3092\u76ee\u7684\u5909\u6570\u306b\u3057\u305f\u30e2\u30c7\u30eb\u3068\u3001Autometr\u2026","blog_url":"https://knknkn.hatenablog.com/","blog_title":"\u307e\u305a\u306f\u874b\u306e\u7ffc\u304b\u3089\u3002","author_url":"https://blog.hatena.ne.jp/chito_ng/","image_url":"https://cdn-ak.f.st-hatena.com/images/fotolife/c/chito_ng/20191020/20191020195632.png","published":"2019-10-19 18:14:11","title":"TVCM\u306e\u5404\u8981\u7d20\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u691c\u7d22\u30fb\u4fa1\u683c\u691c\u7d22\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306b\u95a2\u3059\u308b\u8ad6\u6587\u3092\u8aad\u3093\u3060","categories":["\u8ad6\u6587/\u8a18\u4e8b"],"url":"https://knknkn.hatenablog.com/entry/2019/10/19/181411","html":"<iframe src=\"https://hatenablog-parts.com/embed?url=https%3A%2F%2Fknknkn.hatenablog.com%2Fentry%2F2019%2F10%2F19%2F181411\" title=\"TVCM\u306e\u5404\u8981\u7d20\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u691c\u7d22\u30fb\u4fa1\u683c\u691c\u7d22\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306b\u95a2\u3059\u308b\u8ad6\u6587\u3092\u8aad\u3093\u3060 - \u307e\u305a\u306f\u874b\u306e\u7ffc\u304b\u3089\u3002\" class=\"embed-card embed-blogcard\" scrolling=\"no\" frameborder=\"0\" style=\"display: block; width: 100%; height: 190px; max-width: 500px; margin: 10px 0px;\"></iframe>","provider_name":"Hatena Blog","provider_url":"https://hatena.blog","author_name":"chito_ng","type":"rich","width":"100%","height":"190","version":"1.0"}