{"author_url":"https://blog.hatena.ne.jp/kyorosukeke/","description":"1. \u30d6\u30eb\u30a6\u30a3\u30c3\u30d7\u52b9\u679c\u306e\u5b9a\u7fa9\u3068\u8d77\u6e90 \u30d6\u30eb\u30a6\u30a3\u30c3\u30d7\u52b9\u679c\uff08Bullwhip Effect\uff09\u3068\u306f\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u4e0b\u6d41\u306b\u304a\u3051\u308b\u9700\u8981\u5909\u52d5\u304c\u3001\u4e0a\u6d41\u306b\u5411\u304b\u3046\u307b\u3069\u6307\u6570\u7684\u306b\u5897\u5e45\u3055\u308c\u308b\u73fe\u8c61\u3092\u6307\u3059\u3002\u3053\u306e\u6982\u5ff5\u306fMIT\u306eJay Forrester\uff081958\u5e74\u30011961\u5e74\uff09\u304c\u30b7\u30b9\u30c6\u30e0\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u306e\u7814\u7a76\u904e\u7a0b\u3067\u767a\u898b\u30fb\u5b9a\u5f0f\u5316\u3057\u305f\u3082\u306e\u3067\u3001\u5f53\u521d\u306f\u300c\u9700\u8981\u5897\u5e45\uff08demand amplification\uff09\u300d\u3068\u547c\u3070\u308c\u305f\u3002 \u300c\u30d6\u30eb\u30a6\u30a3\u30c3\u30d7\uff08\u725b\u8ffd\u3044\u97ad\uff09\u300d\u3068\u3044\u3046\u547d\u540d\u306fP&G\u306b\u3088\u308b\u3082\u306e\u3068\u3055\u308c\u3066\u3044\u308b\u3002P&G\u306e\u7269\u6d41\u62c5\u5f53\u5e79\u90e8\u304cPampers\u306e\u6ce8\u6587\u30d1\u30bf\u30fc\u30f3\u3092\u5206\u6790\u3057\u305f\u969b\u3001\u5c0f\u58f2\u5e97\u3067\u306e\u8ca9\u58f2\u5909\u52d5\u306f\u6bd4\u8f03\u7684\u7a4f\u3084\u304b\u3067\u3042\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30c7\u30a3\u30b9\u30c8\u30ea\u30d3\u30e5\u30fc\u30bf\u30fc\u3078\u306e\u767a\u6ce8\u2026","provider_url":"https://hatena.blog","blog_title":"\u3068\u3042\u308b\u6295\u8cc7\u5bb6\u306e\u5b66\u7fd2\u5e33","version":"1.0","html":"<iframe src=\"https://hatenablog-parts.com/embed?url=https%3A%2F%2Fkyorosukeke.hatenablog.com%2Fentry%2F2026%2F05%2F15%2F130818\" title=\"\u30d6\u30eb\u30a6\u30a3\u30c3\u30d7\u52b9\u679c\u30fb\u5728\u5eab\u8abf\u6574\u30fb\u58f2\u4e0a\u5909\u52d5\u306e\u69cb\u9020\u7684\u95a2\u4fc2 - \u3068\u3042\u308b\u6295\u8cc7\u5bb6\u306e\u5b66\u7fd2\u5e33\" class=\"embed-card embed-blogcard\" scrolling=\"no\" frameborder=\"0\" style=\"display: block; width: 100%; height: 190px; max-width: 500px; margin: 10px 0px;\"></iframe>","provider_name":"Hatena Blog","author_name":"kyorosukeke","url":"https://kyorosukeke.hatenablog.com/entry/2026/05/15/130818","image_url":null,"width":"100%","blog_url":"https://kyorosukeke.hatenablog.com/","categories":[],"published":"2026-05-15 13:08:18","type":"rich","height":"190","title":"\u30d6\u30eb\u30a6\u30a3\u30c3\u30d7\u52b9\u679c\u30fb\u5728\u5eab\u8abf\u6574\u30fb\u58f2\u4e0a\u5909\u52d5\u306e\u69cb\u9020\u7684\u95a2\u4fc2"}