{"provider_name":"Hatena Blog","width":"100%","version":"1.0","description":"\u4ee5\u524d\u300cAds carryover & shape effects\u4ed8\u304d\u306eMedia Mix Modeling\u300d\u3068\u3044\u3046\u8a18\u4e8b\u3067\u53d6\u308a\u4e0a\u3052\u305f\u30d9\u30a4\u30b8\u30a2\u30f3MMM\u306etechnical report (Jin et al., 2017)\u3067\u3059\u304c\u3001\u5f53\u6642RStan\u3067\u5b9f\u88c5\u3055\u308c\u3066\u3044\u305f\u3082\u306e\u304c4\u5e74\u306e\u6642\u3092\u7d4c\u3066\u6642\u4ee3\u306e\u8da8\u52e2\u306b\u6cbf\u3046\u5f62\u3067Python\u30d9\u30fc\u30b9\u306eOSS\u3068\u3057\u3066\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u305d\u308c\u304cLightweight MMM (LMMM)\u3067\u3059\u3002\u30d9\u30a4\u30b8\u30a2\u30f3\u30e2\u30c7\u30ea\u30f3\u30b0\u90e8\u5206\u306fNumPyro\u306b\u3088\u308bMCMC\u30b5\u30f3\u30d7\u30e9\u30fc\u3067\u5b9f\u88c5\u3055\u308c\u3066\u304a\u308a\u3001\u3055\u3089\u306b\u306f\u30e2\u30c0\u30f3\u306aMMM\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u304a\u3044\u3066\u6a19\u6e96\u7684\u3068\u3055\u308c\u308b\u4e88\u7b97\u914d\u5206\u306e\u6700\u9069\u5316\u30eb\u30fc\u30c1\u30f3\u3082\u5b9f\u88c5\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5168\u4f53\u7684\u306a\u2026","published":"2022-09-15 23:03:10","author_name":"TJO","type":"rich","author_url":"https://blog.hatena.ne.jp/TJO/","html":"<iframe src=\"https://hatenablog-parts.com/embed?url=https%3A%2F%2Ftjo.hatenablog.com%2Fentry%2F2022%2F09%2F15%2F230310\" title=\"Lightweight MMM\uff1aNumPyro\u3067\u5b9f\u88c5\u3055\u308c\u305f\u30d9\u30a4\u30b8\u30a2\u30f3MMM\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af - \u6e0b\u8c37\u99c5\u524d\u3067\u50cd\u304f\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8\u306e\u30d6\u30ed\u30b0\" class=\"embed-card embed-blogcard\" scrolling=\"no\" frameborder=\"0\" style=\"display: block; width: 100%; height: 190px; max-width: 500px; margin: 10px 0px;\"></iframe>","categories":["Python","\u7d71\u8a08\u5b66","\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0","MCMC"],"image_url":"https://cdn-ak.f.st-hatena.com/images/fotolife/T/TJO/20220915/20220915221035.png","url":"https://tjo.hatenablog.com/entry/2022/09/15/230310","height":"190","provider_url":"https://hatena.blog","title":"Lightweight MMM\uff1aNumPyro\u3067\u5b9f\u88c5\u3055\u308c\u305f\u30d9\u30a4\u30b8\u30a2\u30f3MMM\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af","blog_title":"\u6e0b\u8c37\u99c5\u524d\u3067\u50cd\u304f\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8\u306e\u30d6\u30ed\u30b0","blog_url":"https://tjo.hatenablog.com/"}