{"description":"\u3053\u306e\u8a18\u4e8b\u306f\u3001\u4ee5\u524dMMM (Media/Marketing Mix Modeling)\u306b\u3064\u3044\u3066\u6982\u8aac\u3057\u305f\u8a18\u4e8b\u306e\u7d9a\u304d\u3067\u3059\u3002\u4eca\u5e74\u30ed\u30fc\u30f3\u30c1\u3055\u308c\u305fMMM\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306eMeridian\u3067\u306f\u3001\u5f93\u6765\u306e\u69d8\u3005\u306aMMM\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f\u7570\u306a\u308a\u3001\u30c8\u30ec\u30f3\u30c9\u30fb\u5b63\u7bc0\u8abf\u6574\u3092\u30e2\u30c7\u30ea\u30f3\u30b0\u3059\u308b\u969b\u306b\u4e00\u822c\u5316\u52a0\u6cd5\u30e2\u30c7\u30eb(Generalized Additive Models: GAM)\u3092\u7528\u3044\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3001\u305d\u306e\u30cf\u30a4\u30d1\u30fc\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3042\u308b\"knots\"\u306e\u6c7a\u3081\u65b9\u304c\u3001\u5f53\u521d\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3092\u4e00\u77a5\u3057\u305f\u3060\u3051\u3067\u306f\u3088\u304f\u5206\u304b\u3089\u306a\u304b\u3063\u305f\u306e\u3067\u3001\u4e00\u901a\u308a\u8abf\u3079\u3066\u307f\u305f\u7d50\u679c\u3092\u5099\u5fd8\u9332\u4ee3\u308f\u308a\u306b\u3053\u3053\u306b\u66f8\u304d\u8a18\u3057\u3066\u304a\u3053\u3046\u3068\u601d\u3044\u307e\u3059\u3002","width":"100%","blog_url":"https://tjo.hatenablog.com/","blog_title":"\u6e0b\u8c37\u99c5\u524d\u3067\u50cd\u304f\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8\u306e\u30d6\u30ed\u30b0","version":"1.0","categories":["\u7d71\u8a08\u5b66","R"],"html":"<iframe src=\"https://hatenablog-parts.com/embed?url=https%3A%2F%2Ftjo.hatenablog.com%2Fentry%2F2025%2F06%2F11%2F170000\" title=\"\u4e00\u822c\u5316\u52a0\u6cd5\u30e2\u30c7\u30eb(GAM)\u306eknots\u306f\u3069\u3046\u6c7a\u3081\u308b\u3079\u304d\u304b - \u6e0b\u8c37\u99c5\u524d\u3067\u50cd\u304f\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8\u306e\u30d6\u30ed\u30b0\" class=\"embed-card embed-blogcard\" scrolling=\"no\" frameborder=\"0\" style=\"display: block; width: 100%; height: 190px; max-width: 500px; margin: 10px 0px;\"></iframe>","title":"\u4e00\u822c\u5316\u52a0\u6cd5\u30e2\u30c7\u30eb(GAM)\u306eknots\u306f\u3069\u3046\u6c7a\u3081\u308b\u3079\u304d\u304b","provider_name":"Hatena Blog","author_url":"https://blog.hatena.ne.jp/TJO/","image_url":"https://cdn-ak.f.st-hatena.com/images/fotolife/T/TJO/20250611/20250611150934.png","published":"2025-06-11 17:00:00","height":"190","url":"https://tjo.hatenablog.com/entry/2025/06/11/170000","author_name":"TJO","type":"rich","provider_url":"https://hatena.blog"}