{"version":"1.0","author_url":"https://blog.hatena.ne.jp/takahwata/","published":"2005-07-12 06:28:47","provider_url":"https://hatena.blog","blog_url":"https://www.sem-r.com/","height":"190","url":"https://www.sem-r.com/entry/20050712/1121117327","html":"<iframe src=\"https://hatenablog-parts.com/embed?url=https%3A%2F%2Fwww.sem-r.com%2Fentry%2F20050712%2F1121117327\" title=\"Online Advertising: End Of Quarter Update - SEM\u30ea\u30b5\u30fc\u30c1\" class=\"embed-card embed-blogcard\" scrolling=\"no\" frameborder=\"0\" style=\"display: block; width: 100%; height: 190px; max-width: 500px; margin: 10px 0px;\"></iframe>","width":"100%","image_url":null,"title":"Online Advertising: End Of Quarter Update","blog_title":"SEM\u30ea\u30b5\u30fc\u30c1","provider_name":"Hatena Blog","author_name":"takahwata","description":"Conclusion: We have updated our June 10th keyword pricing survey to reflect data through June 30th. The cost-per-click (CPC) of our 3,300 keyword universe increased 2.4% in June, but declined 1.7% in the second quarter. In addition, we are recapping the following points from our recent survey: (1) channel checks with search engine marketing firms indicate conversion rates continue to improve and that pricing was flat to slightly up in Q2:05; (2) our June 16th conference call with a leading global SEM firm indicated that volume, ROI and keyword pricing for corporate paid search advertisers increased q/q; and (3) Google and Yahoo gained share in the online ad market in Q1:05. We remain positive on Google ($295.54) and Yahoo ($34.63) shares.","type":"rich","categories":["\u30cb\u30e5\u30fc\u30b9 05Q3"]}