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  <author_name>kuenishi</author_name>
  <author_url>https://blog.hatena.ne.jp/kuenishi/</author_url>
  <blog_title>kuenishi's blog</blog_title>
  <blog_url>https://kuenishi.hatenadiary.jp/</blog_url>
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  <description>After much research, Donald Gunn, creative director for the advertising agency Leo Burnett, determined that nearly all good ads fall into one of 12 categories -- &quot;master formats,&quot; in his words.This slide show presents some recent ads exemplifying each of Gunn's 12 basic categories. 例によってdiggからの記事。読ん…</description>
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  <provider_name>Hatena Blog</provider_name>
  <provider_url>https://hatena.blog</provider_url>
  <published>2007-07-24 20:56:54</published>
  <title> 良い広告は12の類型に分類される</title>
  <type>rich</type>
  <url>https://kuenishi.hatenadiary.jp/entry/20070724/1185278214</url>
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